Great Green Idea: Green Fashion: Green Fashion: The Popularity of Organic Cotton Clothing

Green Fashion: The Popularity of Organic Cotton Clothing

Even though finding organic cotton apparel in stores is not easy, these garments are steadily increasing in popularity despite the state of the economy. This is likely due to the rise in numbers of people who are becoming conscious that what they purchase has a direct affect on the environment. Such people are willing to do whatever it takes to maintain the environmental stability of the planet.

The clothing industry impacts the environment in several key ways. How clothes are made and transported, as well as how they are discarded is a cost to America of $180 billion dollars annually. Consumers are taking a closer look at how their consumption affects the planet. This forces designers to embrace incorporating organic cotton and natural fiber into their designs as more people follow this trend.

The United States is top producer of organic cotton and continues to grow in this industry. If this is any indication of the mindset of its citizens, green fashion is a movement that is here to stay. Organic cotton is considered eco friendly because it is grown pesticide and chemical free. It has the same strength as regular cotton. At one time it was only affordable by the wealthy. More recently, the process of blending it with cotton grown by conventional processes has made it possible for fashion conscious, middle class Americans to purchase it and still remain true to their green lifestyle. Natural fiber clothing has always been a preferred choice by most people because of the way it looks and feels. Environmental awareness has made it even more popular because it supports sustainability. Affordability now makes it more attractive to consumers.

In its origins, green fashion tended to be unattractive and was generally worn to make a social statement. Now, however, natural fiber clothing is chic and comfortable as well as beautifully made. High end designs of environmentally friendly clothing provide acceptable alternatives to other less friendly apparel made through processes which endanger the planet. There no longer has to be a choice between looking good and harming the environment which, again, adds to the popularity of organic cotton apparel.

Although fashion is a reason for this rising popularity, the health of their families is becoming more of an incentive for consumers to purchase natural fiber clothing. Children and infants are highly sensitive to chemicals that are used in synthetic material. Vapors from these chemicals can aggravate symptoms in older people and those with respiratory problems; making natural fiber clothing a healthier choice.

Affordability allows more people to wear clothes that are comfortable and look good. Also, clothing made of natural fiber decreases the chance of illness in people with compromising health conditions. And the environmental impact is felt on every level makes a huge difference sustaining the planet. All things considered, it is not at all surprising that green fashion is becoming ever more popular.